When sales stop coming in or you get caught between projects like an owlbear in headlights, you should focus on marketing. Grow awareness about your business and products. The more people who learn about your offerings, the more sales you will make.

In any given moment, your top two priorities are creating content and spreading the word.

I previously posted five things you can do when business is slow to help knock you out of those high beams pointing straight … Continue reading →

A question was raised on the forums about the cost and value of offering free product updates to customers. I posted my two part response, and then thought it would be good to cross-post it here to the blog for additional thoughts and comments from you, our blog reader.

Free product updates are at the core of the Gamer Lifestyle Coaching Program business strategy for members.

Build lifetime relationships

With limited budget and time, and as brand spanking new companies, … Continue reading →

1. Update an old product

It is fast, easy and profitable to update an old product to generate new sales.

With a fresh update in hand, you can post news to your email list, on your blog and elsewhere online to generate renewed buzz and interest.

Why will you generate additional sales?

• You will have new subscribers and visitors since your product was released, and they might not have heard about your product.
• You will catch gamers who ignored previous

… Continue reading →

New projects are fun and exciting, but wait! Don’t plow ahead without thinking about the project as a whole. Here are some questions you should try to answer. Continue reading →

Most tabletop gamers, especially game masters, have considered polishing their RPG material and publishing it in some form. It would be a dream come true: who wouldn’t want to be a published author and make a few bucks from their hobby? However, the business aspect of self-publishing turns off a lot of aspiring authors. Is there a way to self-publish RPG material? Yes. Is it possible to do so with a very-part-time commitment? Yes. Is it realistic to expect sales? Yes, if you have a plan and stick to it. Can it be a fun process? Yes. This series will tackle the topic of RPG publishing for profit, but will focus on making the process of publishing your first book fun. After all it’s a dream come true: it should be a blast. Continue reading →