Article by Johnn
Published on January 19, 2012
Categories: Entrepreneurship, Interviews, Marketing
Tags: entrepreneurship, kickstarter, marketing, product development
Shroud of the Ancients by Dark Tavern Press uses the D5 Roleplaying Game (five sided dice only!) to power an in-depth game world for GMs and players to explore.
Aiming to produce a PDF, hard cover and full color poster map of the world of Terrath, Dark Tavern Press talks with Gamer Lifestyle about running a Kickstarter project to raise funds for their business.
So far, it has been … Continue reading →
Article by Johnn
Published on January 18, 2012
Categories: Entrepreneurship, Interviews, Marketing
Tags: art, entrepreneurship, kickstarter, marketing, product development
Game designer Bryan Tillman is raising funds for his Dark Legacy: The Rising game, which is a unique fusion of different game types.
As a player, you must free the planet Titan from the evil clutches of the battle-mage Kaiser. The game offers a blend of RPG, card play and strategy.
We speak with Bryan today about his cool project. (Bold text is ours to highlight important points for Gamer Lifestylers.)
Article by Johnn
Published on January 17, 2012
Categories: Entrepreneurship, Interviews, Marketing
Tags: entrepreneurship, kickstarter, RPG development
In our continuing series about how to earn money from publishing your RPG work through Kickstarter, we look at a monster manual of a different sort today. Fantastic Creatures Special will take classic fantasy creatures and translate them into the super hero hero genre. This sounds like a perfect villain catalog for comic book GMs.
We talk with RJ Grady today about his fund raiser.
Kickstarter has been empowering, … Continue reading →
Article by Johnn
Published on January 14, 2012
Categories: Entrepreneurship, Interviews, Marketing
Tags:
Daniel Alan Burrow of Cracked Monacle steamrolled through his Kickstarter funding goal by 531%. And his project is a dream for many of us: producing a 300 page physical game book. Who hasn’t dreamt of seeing a thick spine of your own work on a game store shelf?
Daniel graciously agreed to our interrogation. (Bold text us ours, just to call out some important points Daniel makes)
By the way, his project is … Continue reading →
Article by Johnn
Published on January 13, 2012
Categories: Entrepreneurship, Interviews, Marketing
Tags: kickstarter
Louis Porter Jr. has an interesting Kickstarter project to support Free RPG Day. This prolific and long-standing RPG company has a $1000 funding goal to build a Pathfinder adventure with a cool name: Undying Legacy of the First Ones. (I’m always a sucker for cool names.)
We asked Louis to tell about his Kickstarter experience (bold text us ours, just to call out some important points Louis makes):… Continue reading →
Fred Hicks, of Evil Hat Productions and Dresden RPG fame, recently revealed his sales figures from two outlets between August 2009 and present in a blog post titled Junkie Economics. The graphs tell a crazy tale.
After reading that post, come back here.
Mike Bourke, my blogging partner at Campaign Mastery, initially sent me Fred’s post link. So I asked him what he thought it all meant.
Here is Mike’s analysis; an interesting read.
From Mike:
I analyse … Continue reading →
Article by Johnn
Published on March 31, 2011
Categories: Marketing
Tags: creativity, marketing, newsletter, writing
When sales stop coming in or you get caught between projects like an owlbear in headlights, you should focus on marketing. Grow awareness about your business and products. The more people who learn about your offerings, the more sales you will make.
In any given moment, your top two priorities are creating content and spreading the word.
I previously posted five things you can do when business is slow to help knock you out of those high beams pointing straight … Continue reading →
Article by Johnn
Published on March 13, 2011
Categories: Marketing
Tags: Gamer Lifestyle Coaching Program, marketing, mongoose publishing, planning, pricing, product development, publishing, RPG industry
A question was raised on the forums about the cost and value of offering free product updates to customers. I posted my two part response, and then thought it would be good to cross-post it here to the blog for additional thoughts and comments from you, our blog reader.
Free product updates are at the core of the Gamer Lifestyle Coaching Program business strategy for members.
With limited budget and time, and as brand spanking new companies, … Continue reading →
Article by Johnn
Published on March 10, 2011
Categories: Marketing
Tags: product development, productivity
It is fast, easy and profitable to update an old product to generate new sales.
With a fresh update in hand, you can post news to your email list, on your blog and elsewhere online to generate renewed buzz and interest.
Why will you generate additional sales?
Article by Johnn
Published on February 18, 2011
Categories: Marketing
Tags: pricing, publishing
A guest post by Brian Fitzpatrick
At the end of January, Chris Tregenza of 6d6 RPG announced an experiment. For a period of 9 days or so (February 2nd through February 10th), he would offer his Mince Pies & Murder PDF on a “Pay What You Want” plan, and then publish the results at the end of the experiment. On February 15, he began a series of three posts detailing his conclusions and offering his data for all to … Continue reading →
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