Category Archives: Marketing


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Published on January 19, 2012
Categories: Entrepreneurship, Interviews, Marketing
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5-Sided Fantasy Game World Raises Funds on Kickstarter

Shroud of the Ancients by Dark Tavern Press uses the D5 Roleplaying Game (five sided dice only!) to power an in-depth game world for GMs and players to explore.

Aiming to produce a PDF, hard cover and full color poster map of the world of Terrath, Dark Tavern Press talks with Gamer Lifestyle about running a Kickstarter project to raise funds for their business.

1. Overall, what has your Kickstarter experience been like so far?

So far, it has been … Continue reading →


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Published on January 18, 2012
Categories: Entrepreneurship, Interviews, Marketing
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Kickstarter Project Combos D&D, Magic the Gathering and Chess

Game designer Bryan Tillman is raising funds for his Dark Legacy: The Rising game, which is a unique fusion of different game types.

As a player, you must free the planet Titan from the evil clutches of the battle-mage Kaiser. The game offers a blend of RPG, card play and strategy.

We speak with Bryan today about his cool project. (Bold text is ours to highlight important points for Gamer Lifestylers.)

1. Overall, what has your Kickstarter experience been like … Continue reading →


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Published on January 17, 2012
Categories: Entrepreneurship, Interviews, Marketing
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Kickstarter Project Raises Funds for Mutants & Masterminds Monster Manual

In our continuing series about how to earn money from publishing your RPG work through Kickstarter, we look at a monster manual of a different sort today. Fantastic Creatures Special will take classic fantasy creatures and translate them into the super hero hero genre. This sounds like a perfect villain catalog for comic book GMs.

We talk with RJ Grady today about his fund raiser.

1. Overall, what has your Kickstarter experience been like so far?

Kickstarter has been empowering, … Continue reading →


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Published on January 14, 2012
Categories: Entrepreneurship, Interviews, Marketing
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How a Texas Uni Student Raised $5300 For A Dream Project

Kickstarter Interview #2: Tephra: the Steampunk RPG

Daniel Alan Burrow of Cracked Monacle steamrolled through his Kickstarter funding goal by 531%. And his project is a dream for many of us: producing a 300 page physical game book. Who hasn’t dreamt of seeing a thick spine of your own work on a game store shelf?

Daniel graciously agreed to our interrogation. (Bold text us ours, just to call out some important points Daniel makes)

By the way, his project is … Continue reading →


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Published on January 13, 2012
Categories: Entrepreneurship, Interviews, Marketing
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How to Raise $1000 For a Free RPG

Kickstarter Interview #1: Free RPG Day NeoExodus Adventure for Pathfinder RPG

Louis Porter Jr. has an interesting Kickstarter project to support Free RPG Day. This prolific and long-standing RPG company has a $1000 funding goal to build a Pathfinder adventure with a cool name: Undying Legacy of the First Ones. (I’m always a sucker for cool names.)

We asked Louis to tell about his Kickstarter experience (bold text us ours, just to call out some important points Louis makes):… Continue reading →


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Published on April 15, 2011
Categories: Marketing
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Junkie Economics

Fred Hicks, of Evil Hat Productions and Dresden RPG fame, recently revealed his sales figures from two outlets between August 2009 and present in a blog post titled Junkie Economics. The graphs tell a crazy tale.

After reading that post, come back here.

Mike Bourke, my blogging partner at Campaign Mastery, initially sent me Fred’s post link. So I asked him what he thought it all meant.

Here is Mike’s analysis; an interesting read.

From Mike:

I analyse … Continue reading →


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Published on March 31, 2011
Categories: Marketing
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5 More Things To Do When Business Is Slow

When sales stop coming in or you get caught between projects like an owlbear in headlights, you should focus on marketing. Grow awareness about your business and products. The more people who learn about your offerings, the more sales you will make.

In any given moment, your top two priorities are creating content and spreading the word.

I previously posted five things you can do when business is slow to help knock you out of those high beams pointing straight … Continue reading →


Should You Offer Free Product Updates?

A question was raised on the forums about the cost and value of offering free product updates to customers. I posted my two part response, and then thought it would be good to cross-post it here to the blog for additional thoughts and comments from you, our blog reader.

Free product updates are at the core of the Gamer Lifestyle Coaching Program business strategy for members.

Build lifetime relationships

With limited budget and time, and as brand spanking new companies, … Continue reading →


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Published on March 10, 2011
Categories: Marketing
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5 Things To Do When Business Is Slow

1. Update an old product

It is fast, easy and profitable to update an old product to generate new sales.

With a fresh update in hand, you can post news to your email list, on your blog and elsewhere online to generate renewed buzz and interest.

Why will you generate additional sales?

  • You will have new subscribers and visitors since your product was released, and they might not have heard about your product.
  • You will catch gamers who ignored previous
  • Continue reading →


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Published on February 18, 2011
Categories: Marketing
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Pay-What-You-Want Experiment Ends – How Did It Fare?

A guest post by Brian Fitzpatrick

At the end of January, Chris Tregenza of 6d6 RPG announced an experiment. For a period of 9 days or so (February 2nd through February 10th), he would offer his Mince Pies & Murder PDF on a “Pay What You Want” plan, and then publish the results at the end of the experiment. On February 15, he began a series of three posts detailing his conclusions and offering his data for all to … Continue reading →



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